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Sardina Surf

A local movement.

Sardina Surf is a family run, local surf camp based out of Popoyo Beach, Nicaragua. Located in an area where competition is rife, the main challenge was to create a brand that felt deeply rooted in the local community yet at the same time catered for the international traveler.

By drawing inspiration from the local scenery as well as the visual language of vintage surf culture, the identity conveys a laid-back, friendly and unpretentious feel.


Art Direction — Brand Identity Design — Digital Design


Martin Batt — Edwin Suarez — Kwang-Su Kim